Our Story

At the age of 20, Lorenz Bach opened his first store- Silver Sport, a premium sports shop, in Rougemont.

Five years later, Maison Lorenz Bach was opened in Gstaad, successfully paving the way for luxury shopping across Alpine resorts.

The business continued to grow steadily with new locations in Zermatt, Villars, Crans; as well as sister brands Blue Bank for casual wear, the edgy Bach Sign, the athletic-chic Sport’s Avenue, and the effervescent Lorenz Bach Market and outlets.

Meanwhile, Lorenz Bach launched his own collection of alpine-chic designs for both men and women, expertly blending tradition and flair.

Today, Lorenz Bach is a thriving family business, adapting nimbly to the Alp’s new visitors, extended seasons, and always-evolving taste.